Took a few simple ideas, based on the fluctuating price of gas lately, to highlight Ford's electrified vehicle lineup.
15 second display banner.
10 second video, repurposed from an animated display banner, to be seen on screens at gas stations.
15 second video, repurposed from an animated display banner design, for screens at a gym or health club.
15 second video for Uber and Taxi screens.
6 second bumper video.